Business Sponsorship

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In addition to touching people through radio and TV, WFSU reaches thousands of people every day on the web. Increasingly, WFSU listeners and viewers come to to learn more about their favorite programs and broadcast personalities, to catch up on the day's news, and interact directly with their public broadcasting station.

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Underwriting on offers local business an additional opportunity to connect with tens of thousands of people who appreciate Public Broadcasting. These are the more engaged listeners and viewers who spend additional time with us by visiting You'll reach an audience that's educated, influential and financially sound. They're also more likely to engage with the companies and organizations that support WFSU. With a sponsorship tile on, visitors will experience your support of WFSU first-hand and learn about the products and services that you provide.

WFSU Newsletter Update

Each Friday we provide our growing list of members and corporate underwriters with up-to-date programming information. This information is delivered weekly via e-mail and is an added opportunity to reach individuals that support public broadcasting with your message. Benefits of electronic newsletter advertising with WFSU-TV/FM:

  • Uncluttered content areas. Your message stands out.
  • Quality Public Broadcasting audience who support businesses who make our programming possible.


State of Florida Underwriting

Florida Public Broadcasting Service, Inc. is the association for all public radio and television stations in the state of Florida. For over 25 years this association of Florida stations has worked with state agencies to deliver classroom materials, train teachers and utilize our radio network for emergency evacuation operations.

In the interest of building a more efficient marketing system, the stations have developed and operate a central office where sponsors can obtain local rates, station demographics, and tailor schedules through a single site. In other stop shopping.

NPR Florida Stations reach 1.3 million listeners weekly. Sponsorship of NPR and its local stations holds a desirable and unique advantage for potential corporate underwriters.

Radio has become an important player in the promotion of nationally prominent brands. But the role of radio is even more crucial in the branding of local companies and products. Radio has the ability to create top-of-mind awareness, and elevate the recognition level of virtually any advertiser - whether they're known on Wall Street or located on Main Street.

Your on-air message will provide your company with a dynamic new venue through which you can promote your products and services to millions of listeners each week!

PBS program sponsorship is recognized by corporate leaders as an effective communications tool, bringing value to companies and their employees and special acknowledgement and appreciation from customers and PBS viewers like you.

  • 5 million households
  • over 14 million people
  • with extended reach into neighboring states
Your presence on public radio and television offers your company a corporate image maker's paradise with:
  • high visibility to an audience with discretionary dollars
  • an uncluttered media environment
  • an association with the corporate best
  • a message that "you care about your community"
Our audiences are:
  • college educated
  • earn over $40,000 per year
  • almost 60% are business professionals, managers or owners

Statewide messages may be adapted from your existing commercial spots or we can create a message for you to include a description of your business, target markets, product lines or services, a fully animated treatment of your logo, musical signature and slogan.

Statewide Underwriting Opportunities Through FPB, Inc.

Public Television
WFSU/WFSG Tallahassee/Panama City
WBBC Cocoa
WGCU Bonita Springs
WCEU Daytona Beach
WUFT Gainesville
WJCT Jacksonville
WLRN Miami
WMFE Orlando
WSRE Pensacola
WEDU Tampa
WXEL West Palm Beach
Public Radio
WFSU/WFSQ Tallahasee
WGCU Fort Meyers
WQCS Fort Pierce
WUFT Gainesville
WJCT Jacksonville
WLRN Miami
WMFE Orlando
WFSW Panama City
WKGC Panama City
WUWF Pensacola
WUSF Tampa
WXEL West Palm Beach

It is not required to run a quarterly schedule or run spots on all stations; FPB can tailor a schedule to meet your marketing needs. Your organization can select "run of schedule" or target news/documentary, children's programming, arts and culture and more! To learn more about becoming a WFSU Corporate Underwriter please call (850) 487-3170 extension 352.


Television Sponsorship: WFSU-TV

WFSU operates two public television stations:

PBS logo

WFSU-TV (PBS) Tallahassee
WFSG-TV (PBS) Panama City


PBS continues to be a leader in quality children's, cultural, educational, nature, news, public affairs, science, and how-to programming. Only extraordinary television can connect with individual viewers and entire communities the way PBS does every day.

That ability to connect with its viewers-long after the TV screen has dimmed-is what separates PBS from the rest. It truly represents one of the most rewarding sponsorship opportunities for your organization. Many advertisers have already discovered public television as a media option. They have found that its reach, audience characteristics, quality environment and marketing impact add tremendous value to their business objectives.

Your underwriting credit placed in the breaks between programs, or at the start and finish of a program is the most visible component of your PBS sponsorship. It gives you the rare opportunity to speak directly to viewers without the usual noise and clutter of commercial TV's breaks.

Public Broadcasting attracts premium audiences. Educated, affluent, and cultured, they are far more likely to be business leaders and decision-makers. Commercial media continually underdelivers these audiences because they are more selective in their viewing habits. They seek out the quality programming that is only found on public broadcasting.

PBS Viewers Impact Your Image and Bottom Line

So strong are viewer and listener beliefs that they support public broadcasting financially, seeking no return other that helping to assure that their favorite programs continue to air. Their feelings about public broadcasting translate directly into feelings about sponsors:

  • 68% believe sponsors are firmly committed to quality and excellence
  • 59% are more inclines to buy products from PBS sponsors
  • 61% believe PBS sponsors are industry leaders

Who's Watching - And Why

More Affluent People
20 percent of PBS viewers have incomes of $75,000 or more and are also 36 percent more likely than the average U.S. adult to have the title of vice president in their given occupation.

More Educated People
PBS viewers are 28 percent more likely than the average U.S. adult to have a postgraduate degree.

More Youthful People
Over half of the PBS viewing audience is between the ages of 18 and 49.

More People than Cable
PBS can reach 99 percent of the television households in America. That's the same as ABC, CBS and NBC - and far more than most cable channels.

More Attentive People
PBS has less clutter. With no commercial interruptions, PBS has a distinct advantage over network and cable television in holding viewers' attention.

Sources: PBS MRI Audience Data 1999 PBS Sponsorship Guide 1998-1999.


Radio Sponsorship: WFSU-FM

WFSU operates four 100,000 Watt radio stations:

  • WFSU 88.9FM (NPR) Tallahassee, 97.1 Carrabelle
  • WFSW 89.1FM (NPR) Panama City
  • WFSQ 91.5FM (classical music) Tallahassee
  • WFSL 90.7FM (classical music) Thomasville, GA

When your business supports WFSU, not only do you contribute to the success of a valued community service: you also reach an exceptional listener who is among one of Northern Florida's best educated, affluent, and influential citizens.

Our listeners are loyal supporters who appreciate public radio. They listen to be informed by our news reports, kept up-to-date with information about local community affairs, and are entertained by our classic music. Our listeners appreciate the non-commercial direct approach our sponsors use to promote their businesses and services, and our listeners appreciate our sponsors' support of our radio stations.

You will find that people will visit your establishment, do business with you, and thank you for supporting WFSU Radio. This is a testimony to the incredible loyalty that our stations enjoy - a quality that is unique in the marketing community.

WFSU-FM and WFSQ-FM reach a total of 80,600 listeners each week.

* Source: Arbitron - Spring 2004

Who is the WFSU listener?
The essential quality that distinguishes public radio listeners from other media audiences can be aptly described by one word - 'more.' Public radio listeners are driven to learn more, to earn more, to spend more and to be more involved in their communities.

WFSU Listeners Are Your Best Customers
WFSU listeners have many traits and characteristics that make them some of your best customers. NPR listeners are community and business leaders and lead active lifestyles. WFSU programming reaches one of the most educated and affluent audiences in the region.

WFSU Listeners Will Hear Your Sponsorship Credit
Compared to commercial radio, public radio has fewer and shorter breaks, which reduces clutter and allows your message to reach the audience.

WFSU Listeners Appreciate Your Support
Public radio has loyal members and listeners, 80 percent of whom prefer to buy products from companies that support public radio. This 'halo effect' creates the ultimate connection between your company and WFSU's listeners.


Business Sponsorships Contact

Crystal Cumbo
Underwriting Manager

850-487-3170 ext. 352